It’s easy Contrary to popular belief, starting a podcast doesn’t require a lot of time, equipment, or space for your business. Compared to video, it is quite simple! Episodes can last anywhere from two minutes to two hours, which means that anyone can find time for them. You probably already have a ton of content on hand just because you’ve run your business for so long, which means you won’t have to spend a lot of time or energy creating new things to share with your audience. A little research can get you up and running in no time.
Affordability It doesn’t take a million dollars to start your podcast. As for the equipment, you will need a good quality microphone and headphones, as well as a secure and stable wifi connection. There is a host of free editing software that will help you make your podcast the best quality. There are also many resources online to help you find affordable music for your performance. You can expand and grow like your podcast at any time, but your initial investment doesn’t have to be excessive.
Podcasting is fun Starting a podcast for your business gives you a platform to talk about the things you are already passionate about and know about, making for a relatively enjoyable experience. If you choose to co-host, this can also be a great place to joke around and have quality conversations with the person or people that make up your inner circle. Podcasts can be anything you want, so get creative!
Helps you build brand awareness A podcast is also a great way to educate your audience about your products and/or services. The more familiar your audience with your brand name and your message, the more they will trust you and the more your business will grow. Helps reach qualified prospects It doesn’t matter if you have a million followers or not. Starting a podcast does not require an audience. By joining platforms like apple podcasts, Spotify, and google podcasts, to name a few, you allow your audience to find you. Determine high-quality keywords that will help your potential customers understand what your podcast is about. Then write informative descriptions so search engines can direct the right people in your direction.
Inclusivity Similarly, a podcast does not limit you to a specific niche audience. While you’ve likely created a few marketing people for your business, there may be others that you haven’t identified who are interested in what you do. Podcasts also allow these people to find you.
Targets your audience Podcasts are a great way to get your audience to engage with you in a variety of ways, too. Redirect them to your website, social media pages, and more, letting them know about great deals or contests and promotions you are running. The more you commit, the more loyal you will become to the brand.