Most of us are addicted to Facebook, and once inside, we don’t want to leave the app thanks to its brilliant UX. This can be a problem for advertisers trying to collect leads.
Fortunately, Facebook created “Ads for Leads” to solve this problem. Lead Ads allow advertisers to collect lead information within the Facebook platform instead of sending it to a landing page.
When done right, lead ads are a profitable, ROI-focused strategy to generate more leads.
We regularly test Facebook Lead Ads. Here are 7 results that, on average, markedly improve results.
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