LinkedIn is both a great recruitment tool for growing businesses and a great opportunity to close business in a B2B climate. We build powerful outreach and advertising campaigns for our clients to help them grow their business, whether the need is more sales or a better online image from professionals. We ensure that your brand name is targeting the right professionals on the platform based on their role in their company and the industry they represent.
Having an advertising campaign is great, but only if it’s reaching the right people. We help you identify the target audience on LinkedIn that will be most in line with what you offer. This ensures that your advertising budget is being spent putting your name in front of passionate professionals relevant to you.
The nature of LinkedIn makes updates and posted articles an important part of keeping your brand relevant on the platform. We create engaging updates about your latest offerings, additions to your team, and praise your brand has received elsewhere to ensure your audience is aware of the developments. Other content is created and posted on the platform to give your audience more of a reason to read and interact with your brand. Interactive content helps keep them engaged and more likely to align with you in the future.
Cost efficiency is the secret to any powerful advertising campaign. While some marketing agencies throw everything on a wall to see what sticks, we take an experience-based approach to identifying how and where to focus your advertising to have the most impact on LinkedIn users relevant to your brand.
Nearly every company has a presence on LinkedIn. It’s the largest business network in the world, so it’s crucial to understand what your competition is doing. We perform an ongoing analysis to measure how much each of your key competitors are advertising, the types of updates that are getting them the most traction, and which influencers on the platform are helping them the most. This helps us fine-tune our campaign for you and helps give you insights to not only succeed, but to dominate the market.
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