Know exactly who to sell to — and how to win
We define your ICP, size your market, and map the competitive landscape so your GTM is built on evidence — not assumptions.
36+
Industries researched
200+
Engagements delivered
15+
Countries covered
4 wks
Avg. delivery
What happens without it
The cost of skipping this step shows up in your pipeline — and your P&L.
Selling to the wrong accounts
Without a validated ICP, reps chase logos instead of revenue — and miss quota quarter after quarter.
Flying blind against competitors
When you don't know competitor pricing and weaknesses, you lose deals you should have won.
Forecasts built on guesswork
Board decks built on internet estimates erode credibility with investors and stakeholders alike.
What you get
Every engagement includes these six client-ready deliverables.
ICP Definition & Account Scoring
Firmographic, technographic, and behavioural criteria for your best-fit buyers — with a CRM scoring model.
Market Sizing (TAM / SAM / SOM)
Bottom-up and top-down estimates grounded in real data, not industry-report extrapolations.
Competitive Landscape Map
10–20 competitor deep-dives: strengths, weaknesses, pricing bands, channel mix, and white-space opportunities.
Buyer Persona Profiles
3–5 validated personas with decision-authority maps, pain hierarchies, and content preferences.
Channel & Messaging Strategy
Where your buyers spend time, what resonates, and how to sequence outreach for maximum response rates.
Market Entry / Expansion Plan
Prioritised sub-segments and geographies ranked by addressability and revenue potential.
How we work
A structured process that turns your business question into a boardroom-ready answer.
Brief & Discovery
A 60-min workshop to map business context, competitive challenges, and existing data assets.
Research Design
Define methodology — primary surveys, expert interviews, secondary databases — and share research plan for sign-off.
Fieldwork & Analysis
2–4 weeks of data collection, synthesis, and competitive intelligence across target segments.
Report & Activation
Boardroom-ready report plus 90-min readout session. Optional: translate insights into your first outbound campaign.
Why teams choose Neubrain
Primary-first methodology
We don't recycle syndicated reports. Every engagement includes original interviews, surveys, and first-party validation.
Revenue-aligned outputs
Research culminates in sales-ready assets — ICP scoring sheets, battlecards, and email sequences — not just PDFs.
36+ vertical depth
From fintech to manufacturing to healthcare, pre-built competitive maps cut weeks off timelines.