While the minimum bid per keyword is 5 percents in AdWords, the high-cost keywords listed above are nowhere near that. Google can make up to $50 per click from the most expensive PPC keywords. Keyword advertising is a highly lucrative business for Google. Learn more about the costs of AdWords here.
The most expensive niche groups paying for the costliest keywords are industries with very high lifetime customer value; the costliest AdWords keywords exist in industries where the customer payoff is considerably high. Ultimately, the high cost per click is worth the investment, even at $ 54 per click.
Wondering: should you use AdWords? If you’re paying big bucks for the most expensive Google AdWords keywords in an industry, be sure to implement pay-per-click marketing best practices. Here are some things to keep in mind:
You’ll find that these ten most expensive AdWords keywords mostly relate to finance and industries that manage large sums of money. The fact that the education keyword “degree” is one of the ten most expensive keywords in Google along with lawyers and credit reminds us of the rising costs of education.
The next ten most expensive keywords round out our list, which leads to the top 20 most expensive keywords:
There you have it: the highest cost keywords. If you’re considering entering any of these industries, be prepared to pay high cost-per-click rates for top keywords. While some treatment facilities open up for the greater good, keep in mind that you will end up in one of the more expensive niche groups and that your paid search marketing wallet will suffer from these high CPCs.
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