It encompasses all processes and activities that are necessary to safeguard and preserve the performance of the site.
The digital world is constantly changing at a high velocity. Yesterday’s website elements may no longer be relevant today. Failure to keep up-to-date with the latest changes leads to your website becoming inaccessible to users. A single failed link or outdated plugin is sufficient to cause users to bounce from your website. Businesses who seek to increase web traffic and drive conversions need to ensure that their websites are performing optimally all the time.