Top five pre-launch marketing strategies

Top five pre-launch marketing strategies

Top five pre-launch marketing strategies | Neubrain | Pre-launch marketing strategies

Reaching out to potential customers and creating awareness as well as enthusiasm before the official launch is nothing but Pre-Launch Marketing. It’s also a good time to test different messages, marketing channels, and tactics to see what works. 

Pre-Launch Marketing can take anywhere from a few weeks to a few months, but by the end of the pre-launch marketing you should have,

  • An excited audience looking to buy from you 
  • Social media followers and email subscribers 
  • A clear understanding of the types of marketing that work for your audience and your business 

 By doing this work to reach your audience and build loyalty before you’re ready to sell, you can get started right away as soon as you’re ready to sell. 

 Read on to discover the top five pre-launch marketing strategies every entrepreneur needs in their arsenal, including: 

  • A lead generation landing page 
  • Content marketing 
  • A social media editorial calendar 
  • Collaboration with influencers 
  • Email marketing 




Before launching any marketing campaign, you need to ensure that you can capture the leads that come your way. 

Unlike your website, which has a menu with multiple pages, a landing page is a separate page. Landing pages are designed for marketing and advertising campaigns. Marketers use landing pages to trick visitors into taking a single, specific action before launch. You might want your visitors to sign up for a free trial, purchase a product, or establish a sales pitch. 

It is one of the important of top five pre-launch marketing. Therefore, here are some of the best tips for creating a landing page for your pre-launch strategy: 

  • Use just a call action (sign up, buy now, learn more) 

A call action, also called a CTA, is exactly what is after the sounds. Usually, it is a button or link that urges your audience to take the next step. In pre-launch marketing, a CTA typically consists of signing up for waiting in queue to get alert regrading new launch or products.

  • Try using exit pop-ups 

An exit pop-up window is a pop-up window that indicates when someone exits the page. The exit popup is a last-ditch effort for someone to take care of your website. You can offer a discount or coupon code to try and keep this user busy, or you can simply ask them to sign up for your email list to be subscribed for any latest update.

  • Eliminate annoying text and images 

Less is more on landing pages. The goal of the landing page is to get your audience to take the next step with your product. A cluttered landing page can be overwhelming and cause your audience to leave the page before taking the next step. 

  • Key in your unique selling opportunities (why people should buy or sign up) 

What makes your product different? How will you solve the problems of your ideal audience? Knowing this is critical to a successful pre-launch marketing strategy. 

  • Write in natural language 

It wouldn’t speak like a walking billboard, so your landing page should read like one. Your landing page should attract your ideal customer with words and sentences that they understand and use themselves! 

Search for specific landing page templates online to find out how to optimize your conversion rates. 

Even if you haven’t finished your product yet, you can use a landing page for your pre-launch marketing to collect email subscribers or pre-orders.


Sometimes the best marketing plan is to give away something for free. And no, we are not referring to your product or service. We refer to the content. 

Content marketing means making valuable resources available for free to spark interest in your brand or products. 

 Examples of content marketing are: 

  • Video tutorials 
  • Webinars 
  • E-books 
  • Live video 
  • YouTube videos 
  • Infographic 
  • Case studies 

When used in a pre-launch strategy, if you are targeting into making an impact over the customers then Content Marketing is for you.

Initial Phase of your marketing needs to implement content marketing so that you represent your products and build trust. You have nothing to sell yet, but you know the problem that your product or service can solve, and you know what sets your product or service apart from the competition. And you need to start sharing that information with your audience. This is where content marketing comes into the whole scenario.

Suppose you start a business selling organic clothing. You can write educational articles on the impact of fast fashion on the environment. 

The better you know your audience, the more value you can offer. It is the crucial point of top five pre-launch marketing


If you are keen on researching products then social media platform is the best platform as most of the people use social media.. Social media is a great place to find existing communities and target groups for your business. 

 Whether it’s a new product launch or a new business, you should have an editorial calendar on social media. 

Before selling, posts something unique about your products, make the customer be curious about the product. We recommend focusing first on growing a platform. Find the platform that works best for your product, then master it. However, feel free to claim ids and create profiles for whatever channel you plan to use. 

 Once you have a constant following on one platform, you can start expanding to other platforms. By then, you will know what type of content and posting times will give you the best results.


Word spread through conversations are very effective and should not underestimate it too. People are 90% more likely to buy products from a brand recommended by a friend. 

One of the fastest ways to gain credibility is through influencer marketing. Think about it. You are launching a new product. You won’t benefit from a well-known brand or thousands of positive reviews. However, 4,444 influencers have already taken the time to build a loyal following. You can use your credibility while creating your own. 

 Influencers come in different “sizes.” Your audience comes in different sizes. If you are a startup with a smaller marketing budget, you should consider reaching out to nano influencers (1,000-10,000 followers) or micro-influencers. Still, influencers with a smaller audience but high engagement can be an integral part of a successful product launch. 

This would attract a lot of traffic to your website and hence we have included it in our top five pre-launch marketing

You can send free product samples to influencers for review. Or you can hire an influencer and use them to create a more specific content creation plan. Instead, take the time to do your research and find the best ones for your brand.


The Return of Investment (ROI) is more in email-marketing than any other medium. Using tactics like segmentation, personalization, and automation can increase your ROI.

Most consumers not only expect branded emails, but they also prefer them. People often search their email inboxes for promotional codes or offers while shopping. 

Start by adding a login form to your website. Make it easy to complete. 

The first campaign you design should be welcome. Email automation allows you to send a series of welcome emails over time. Your welcome series should introduce your brand to subscribers, show them how you are adding value, and encourage them to visit your website.  It would increase your reach and also one of the effective way of advertising hence we have selected it in our top five pre-launch marketing.


Building a successful business involves more than generating ideas and developing products. At the end of the day, you need to create a connection between your product and your buyers. 

 If you are thinking about your marketing strategy after launching a new business or product, it is too late. 

A successful implementation plan means starting your marketing long before launch day. Our top five pre-launch marketing strategy would help you to get a idea of developing a proper pre-launch strategy. 

Remember, your marketing assets take time to produce results. Make sure to plan your articles, emails, and social media posts well in advance! And let Neubrain help you! Neubrain with the help of experts would dive into the market and pick out the best way to develop a successful pre-launch marketing strategy for your business.

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