TOP 10 TIPS FOR WRITING A MARKETING VIDEO SCRIPT.
TOP 10 TIPS FOR WRITING A MARKETING VIDEO SCRIPT.
Creating a good marketing video is a great way to communicate with businesses or prospects and clients. However, creating a video that appeals to a specific audience can be quite difficult and time consuming. You must do something that resonates with your target audience, otherwise, they’ll forget about it as soon as they see it.
There are ways to make a marketing video very successful and it all starts with the script. Writing a marketing video script can and should be an enjoyable process, although it pays to follow an established structure and planning to make sure the video is a perfect fit for your brand, product, and audience.
If the script is correct, nothing will stand in the way of the video becoming a huge success. Here we look at ten very important tips to keep in mind when writing a marketing video script.
10 TIPS FOR WRITING A MARKETING VIDEO SCRIPT.
- Don’t Complicate Things Too
When you’re writing a marketing video script, it can be quite easy to deviate from your video marketing strategy and try to include too much in a video.
Remember, you decided to make this video for a reason. So try to stand your ground. Just keep your central idea in mind and then base the rest of the script on it. - Use a hook
When someone clicks on your video and watches it on YouTube, they probably have about 10 seconds to get a clear picture of what your video looks like.
Within this short time, the viewer decides whether to see everything or to leave. Most people will leave, but all you must do is get some people to keep watching and it was a success. Do your best to win over the audience from the start. - Deliver Your Marketing Message Early
With so many people leaving videos after 10 seconds, the last thing you should do is walk away not knowing why you were there in the first place. Let them know what you are marketing upfront so they don’t miss out even if they decide to leave. - Speak directly to the audience
The most successful marketing videos are those that can directly target the audience.
Make it look like you are talking to them specifically and it will appear that you are just sitting and having a conversation. - Have a conversation
Talk about conversations; Be sure to use a conversational tone. Remember, you are not there to teach them. You are there to tell them what you have to offer them. Treat them like you are having coffee with them. - Promote your core message
Even if you shoot a video about corporate video production in London, you still have a core message. Make sure you go back to the middle of the video so you don’t lose track. It’s the main reason you’re making a video, so make sure the audience knows about it. - Make it concise
Again, this refers to people leaving your video after 10 seconds. Most people wouldn’t even last that long if they thought their video is too long. Try to keep it under 4 minutes if you can, as everything else is more likely to deter you from clicking on your video to watch it in the first place. - Read your script out loud
It’s great that you managed to write a marketing video script now. Review it and refine it further. Sometimes you can overlook the times when you wrote a sentence that no one in real life would like to say. The dialogue should flow easily and have a conversational tone.
This also ensures that the length of the script is within the allotted time frame. It is often good practice to allow 5 seconds each for an introduction and exit sequence.
Also, add a short 2-3 second pause between paragraphs to allow for scene transitions. If the script is outside of the agreed-upon video length, you know that you need to shorten the script or discuss potential additional costs with your chosen corporate video production company. - Make it compelling and compelling
The only way to get your audience to like your video and take the course you want is to create a video that is engaging and engaging. If you make the company seem approachable and warm in your marketing video, you are more likely to get the result you want.
Just make sure your audience is interested in what you have to say and then you have a potentially successful video on your hands and you have successfully tackled the first task in the video production process. - Call To Action
When writing a marketing video script, it is common to end with a call to action. This is where you encourage your audience to take a certain course of action. Make sure it is clear and appealing to the audience so that they are more likely to do what you suggest.
If you have followed all the above tips successfully, then you can Write Marketing Video Script and send it to your animation or video production company and start shooting with creative flair and storyboard development
