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PRE-LAUNCH WEBSITE MARKETING CHECKLIST

PRE-LAUNCH WEBSITE MARKETING CHECKLIST

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Developing a new product or beginning a new project is always daunting. From competitive research to product development, there are always a lot of dots to connect no matter what you’re starting.

And, while launching a new website or developing a new (digital) product is a difficult task in and of itself, there is an end goal insight, which is almost encouraging.

Unfortunately, that cannot be said for marketing.

Marketing is a never-ending process: you must always stay on top of things, try new techniques, find new partners, and so on if you want your sales to increase.

While promoting a new project is usually a time-consuming and never-ending task, you can make it easier and even more scalable by building an effective pre-launch marketing strategy.

Pre-launch marketing has two primary objectives:

1.     Create excitement and buzz for the approaching endeavor.

2.     Plan your future marketing by knowing who is assisting you, who you will contact, which platforms will be more effective, and how you will use each of your marketing channels.

Here’s a step-by-step guide to developing an effective pre-launch strategy:

Let’s get started.

Pre-Launch WEBSITE Marketing Strategy
  • Create a Pre-Launch Lead Generation Landing Page
  • Begin to pique the interest of your subscriber list.
  • Identify and interact with your influencers who can assist you.
  • Make an Editorial Calendar
  • Beginning by segmenting your audience,
  • Takeaways
  • Checklist for Pre-Launch Marketing Strategy
  1. Create a Lead Generation Landing Page Before Launch

Any marketing strategy should always begin with deciding which page (or which site) will be the focal point of everything you do. This page must be hosted on your website. Never put money into marketing something you don’t own (like a Facebook page or a mini-site on any free hosting domain).

You must ensure that your page will always be available, no matter what. Third-party (free) websites fall offline, and accounts are blocked (for any number of ridiculous reasons). So, whatever you’re marketing, you’d best own and manage it completely.

Creating a pre-launch landing page is simpler than you would believe. If your website is powered by WordPress, several plugins and themes will allow you to create a coming soon landing page with the click of a mouse. Many of them also include a lovely countdown timer that you can add to your landing page.

The only thing I’d add to my pre-launch landing page, aside from a countdown timer, is a small marketing video. A video is always a fantastic idea, both in terms of engagement and organic visibility.

To save you time, here’s a handy application that provides you with complete access to video and creativity tools without requiring you to download anything or enroll in a separate course. Cap cut is a unique video creation platform that provides you with all of the tools you need to create a cool promotional content asset without spending a fortune.

This is also an excellent opportunity to begin establishing your future brand’s recognizability. Use your logo as a watermark to trademark your video and visual assets whenever possible. When you post your videos to YouTube, you can apply a watermark to them. You can also use Placeit’s logo generator to quickly develop logo variations to utilize as a watermark across your creatives.

It’s also a good idea to use a traffic engagement tool to get more visitors to your pre-launch website. Alter can assist you in completing the task. The platform uses artificial intelligence to display personalized content suggestions, such as when a site visitor is about to leave. To drive more relevant engagement, you may configure the settings to only show the exit-intent popup on specific pages:

If you’re launching something wholly new and believe it has strong branding potential, consider investing in a new domain. If you find yourself unable to create another brand, you can always unite your mini-site with your main site by redirecting one into the other.

Furthermore, now that we can locate domains other than.com, it is easier to come up with a memorable brand name. Radix is a domain registry that allows you to select and register memorable domain names that will make it easier to create a new brand:

  1. Begin piquing your subscriber list’s interest.

This step is critical whether you already have an email list that you intend to use to launch your project or are still creating one (using the lead-generating landing page mentioned above).

To get your email subscribers to recognize your email address in their inbox, you must gradually work on engaging them frequently.

Here are a few suggestions:

Make it a weekly assignment to distribute your newsletter on a certain day and time. Consistency usually increases engagement.

Provide genuine value by curating industry news or giving some extremely helpful hints. You want your subscribers to recognize and respect you.

The two approaches listed above will assist you in developing some brand recognition among your subscribers, making them more willing to hear about your launch (and more likely to engage). It also allows you to segment your list, allowing you to customize future ads. Consider this step to be an investment in data.

 

When you’ve decided on a launch date, develop a series of emails to announce it and send follow-ups. This generates a sense of scarcity, which is a powerful concept in launch marketing.

This is an excellent case study of how Graham Cochrane used a pre-launch email sequence to launch his new course. Graham created a new course in Kajabi and then utilized the re-sale email sequence to increase his sales:

Kajabi includes pre-built “pipeline blueprints” that allow you to construct and personalize funnels using tagged contacts, engagement triggers, content pages, videos, landing pages, and email drips. This implies that Kajabi makes this process very simple. Set up and test several pipelines to convert different portions of your audience using different messaging and designs. Here’s an example of a pipeline blueprint that you can create from the Kajabi dashboard:

  1. Identify (and interact with) Your Assisting Influencers.

This is one of those chores that is never completed, but if you start earlier, before even launching the project, you will have a large number of engaged influencers by the time you debut.

You can use a Facebook search to locate the most popular Facebook pages on any topic.

Finally, the third tab detects and links to the Twitter profiles of notable authors on any topic.

When looking for influencers, be sure to:

  • To stay in touch with them, create a Twitter list.
  • Regularly, you should retweet and comment on their tweets.
  • Make a list of the Twitter chats and communities that they frequent (and consider joining as well).

Overall, you just want to get renowned in the niche at this stage. However, this method also serves as another means of gathering data: by the time you launch, you will know which of those influencers are likely to respond and what makes each of them tick.

This will allow you to create a more effective influencer marketing campaign in the future.

  1. Make an editorial calendar.

You might not be ready to develop all of your material just yet, but now is an excellent time to start planning. Pre-launch content preparation allows you to capture all seasonal trends and develop timely, therefore more successful content materials.

 

You can always begin my higher-level content preparation approach by researching trends and questions. This mix focuses on popular specialized queries while meeting seasonal trends.

You should use some tools and methods for seasonal content planning and optimization, so refer to that for more information.

To summarize, you can utilize a program called Content Cal for collaborative content planning and marketing. You may swiftly arrange seasonal content marketing campaigns there and use content briefs to save your precise ideas and specifics for when you’re ready to act on them:

You can make your content briefs as extensive or as brief as you wish. You should keep them quite detailed since you know you should take advantage of my calm pre-launch time to focus on more pressing concerns when you launch.

You can use Text Optimizer’s “Content Ideas” component for question research, which extracts popular questions from any target search query.

The technology enables you to see trends in inquiries, helping you to better understand and satisfy the demands of your clients.

  1. Begin segmenting your audience.

Finally, once you start to generate some buzz and traffic, you’ll need to figure out how to collect and use this information.

Data is your most valuable brand asset: the sooner you start gathering it, the better informed your decisions will be and the more targeted your advertising will be when you launch.

During the pre-launch stage, begin collecting and segmenting your traffic using the two ways listed below:

With Facebook advertising campaigns, you can boost your content pages, promote your “coming soon” page, or increase the number of followers on your page.

On-site analytics: Finteza is the best option here because it includes a plethora of conversion optimization options.

Both of these strategies have one thing in common: the ability to re-target your ads to your existing audience based on their previous engagement with your ad and/or your website.

As a result, when you launch, you will be able to target your Facebook advertisements solely to those who have previously interacted with your ads. Alternatively, you might create a bespoke sales funnel or provide a personalized discount to site visitors who have previously read your content.

In any case, you are no longer moving in the dark. You can use the information you’ve gathered to provide more targeted, tailored advertising and CTAs to your audience.

Conclusion-

A pre-launch marketing strategy will help your launch on both fronts: You will already know who should be the first to hear about it and how to further market your idea.

The first stage in any pre-launch marketing strategy is to develop a page (or even a standalone site) that will serve as the hub for all of your promotional efforts.

The most important aspect of your pre-launch marketing is that you invest in data, such as segmenting your opt-in list, Facebook audience, and site audience.

This is also an excellent moment to begin interacting with your specialized influencers. When you launch, all of that data will help you make better educated and more productive decisions.

The pre-launch period is also an excellent time for planning. When your project goes live, you will be completely overwhelmed, so utilize your quiet time now to brainstorm and plan out your future content strategy in great detail.

Launching is always difficult, but the measures outlined above will help you preserve your sanity and keep pushing forward to success!

CONCLUSION-

A pre-launch marketing strategy will help your launch on both fronts: You will already know who should be the first to hear about it and how to further market your idea.

The first stage in any pre-launch marketing strategy is to develop a page (or even a standalone site) that will serve as the hub for all of your promotional efforts.

The most important aspect of your pre-launch marketing is that you invest in data, such as segmenting your opt-in list, Facebook audience, and site audience.

This is also an excellent moment to begin interacting with your specialized influencers. When you launch, all of that data will help you make better educated and more productive decisions.

The pre-launch period is also an excellent time for planning. When your project goes live, you will be completely overwhelmed, so utilize your quiet time now to brainstorm and plan out your future content strategy in great detail.

Launching is always difficult, but the measures outlined above will help you preserve your sanity and keep pushing forward to success!

Or else, if you feel it’s a hectic job then you are just a call away.

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