1. Investigate Your Users And Competition.
2. Begin Early.
3. Make A Website For Your Application.
4. Create A Blog.
5. Get In Touch Through Email Marketing
6. Make A Splash on social media.
7. Create A Press Kit.
8. Keep In Contact with Influencers.
9. Request For Beta Testers
10. Improve The Visibility of Your App In The App Store.
11. Conduct competitor and user research

Understanding your users and rivals is the first step in developing a successful app marketing strategy. Gathering demographic information about users allows you to see exactly who you’re attempting to reach.

Each demographic, from teenagers to digital nomads, has unique needs, usage, and spending habits. To gain users, you’ll need to address these issues in your marketing communications.

Investigating the competition reveals how people interact with apps similar to yours and their expected behaviors. Examining other apps allows you to position yourself about their selling features, weaknesses, and important keywords.

Using competitor data, adjust your approach to provide potential users with value in a unique way.

2. Get your app out there as soon as possible.

App marketing is a slog, so start with the development stage.

Awareness grows gradually and peaks around the launch date, so choose your outlets wisely and be consistent to generate interest.

A graph depicting the content plan for the launch of a mobile app

To elicit early support:

• Contact friends, family, colleagues, customers, and peer groups.
• Seek out potential users as soon as possible and incorporate them into your marketing efforts.
• Solicit input from your intimate circle, who will become your staunchest advocates later on.

3. Create a website for your app.

A website serves as the central core of your pre-launch app marketing campaign.

You can increase your web presence by hosting content and showing your app to potential users in a variety of ways, including:

Create value for visitors, increase web traffic, and improve search engine optimization by publishing expert blogs (SEO).

Run interactive apps marketing initiatives like giveaways, contests, or quizzes.

Encourage email signups to leverage drip marketing (which automatically delivers marketing messages to users’ inboxes).

To increase downloads, create dedicated landing pages for each marketing initiative (e.g., free demo).

Website builders such as WordPress and Squarespace are low-cost, blog-ready platforms that can be set up in about an hour.

4. Start a Blog

Blogging allows you to keep your increasing fan base up-to-date and attract new users. Each article should reinforce your brand’s voice while also addressing important app-related challenges.

Using Google Keyword Planner to conduct keyword research allows you to maximize your SEO rankings and write about what’s in demand.

For example, if your app is designed to help people lose weight, look into the appropriate search terms and questions in this area. Answering searchers’ questions help draw in your audience while also advertising your software.

The goal is to develop content that your target audience wants to read, as demonstrated by the fitness app Fitplan.

Demonstrate your thinking leadership while still soliciting comments. Users will flock to your app if your blog has informed, consulted, and thrilled them.

5. Make Contact With Email Marketing

Email marketing is a low-cost and simple technique to keep prospective users interested.

Sending readers, the most recent blog article and a bi-weekly email keep them up to date on your progress. People who read your emails while your app is being developed are more likely to become clients once it is out.

Create imaginative and descriptive subject lines for maximum engagement. Personalized subject lines result in a 29% greater open rate.

Subscribers may not read every email, but with a fast peek at the subject line, they will be able to track your progress.

6. Use social media to Get the Word Out

Social media is fantastic for spreading the word about your app and building a strong community around it.

Choose a few primary social media channels that your target audience enjoys, and then develop a strategy for engaging with them and publishing information on them.

Quora and Reddit can also be utilized to solicit input from highly active niches and market your app through word-of-mouth.

Example of a Quora marketing app

In five steps, learn how to sell your app on Quora.

Here are some effective practices for social media marketing for your app:

• Post regularly.
• Make use of relevant hashtags.
• Please include reviews from influential people.
• Request feedback on app features.
• Encourage participation with contests, freebies, and promotions.
• Share a variety of screenshots, “how-to” videos, GIFs, high-resolution pictures, and blogs.
• Interact with related pages to start a conversation with their audience.

7. Create a press kit.

A press kit serves as a one-stop-shop for journalists and influencers. It includes all of the details, photos, and context for why your app deserves a positive review.

A comprehensive press kit will simplify the writing process for journalists by ensuring they have everything they need.

A press kit should include the following items:

• Highlight the features, pricing, FAQs, release information, and your contact information in the review guide.
• Screenshots: Showcase your app’s top features because newspapers will include these images in their coverage.
• Photograph your app in a natural setting to highlight its utility and worth.
• png pictures for digital articles or.eps files for print publications for icons, logos, and banners.
• Increase the reach and impact of your promotion with a video; upload to YouTube or Vimeo for the best compatibility.

8. Make contact with influencers

An influencer endorsement will significantly boost your app’s pre-launch buzz.

Collective Bias, an influencer marketing agency, discovered that a blog post or a social media review influences 60% of consumers.

You can use the authority of tech bloggers, journalists, and industry leaders by reaching out to them.

Send your press release to these people, along with a description of your software and its benefits, as seen here. 

Influencers can be found using technologies such as FollowerWonk, Klout, or Traackr.

9. Call for Beta Testers

Beta testers help you improve the quality of your app while also strengthening your pre-and post-launch app marketing strategy.

Testers provide insight into your target audience, assisting you in selecting the appropriate features. They may also become your most ardent supporters.

Calling for beta testers is impressive in and of itself, and will improve your exposure. Because people want what they can’t have, signaling that you’re close to launching will pique their interest.

Visit services like Ubertesters, Betalist, or even Reddit to locate beta testers.

10. Improve Your App Store Listing

This is the last and most important stage of your pre-launch app marketing campaign.

After all, this is where consumers will decide whether or not to purchase your app. You’ll need to optimize several important elements of your app store listing to acquire the most downloads. Make sure that:

• The app name describes the function of your app and encourages downloads.
• The app description explains your story, attracts users, and contains keywords that are important to your app.
• The graphics of the app (screenshots, preview videos, and app icons) persuade people to purchase it.
• The keyword optimization focuses on the language that users will use to search for an app similar to yours.