About 98% of all web users don’t convert on their first visit. Online shoppers are becoming increasingly careful of their online spending. With so much competition in online sales, it’s crucial for online stores to put the effort in to earn a second chance. We can provide you that unique edge over your competition by targeting them and bringing them in front of your brand once again. Our retargeting campaigns aim to track each visitor to your website, add them to an audience, and follow them with branded ads across the web, eventually driving them back.
Every ad is crafted to appeal to your target audience. We dive into what appeals to different target demographics to best appeal to what is most important to them about the products and/or services you offer. This knowledge is used to create a powerful ad campaign that influences their decision to return to your website, giving you another chance at converting them into a paying customer. We increase the click-through rate of your campaign by making adjustments based on the results we see.
Due to the nature of the internet, it can become difficult to retain visitors on your website. We work to ensure your visitors are always coming back to see the latest deals and offerings. This gives you the best chance to convert them and keeps them in tune with your brand.
We analyze the competition to understand what they’re doing to bring their visitors back. Not only does this give us insight into new avenues to target, we can also identify holes in their plan to help you obtain a competitive advantage. By understanding the different channels they’re advertising on, we can place your brand in a competitive position while targeting the low-cost channels they aren’t using with a different strategy. We continue to analyze your competition and the industry as a whole to adapt your retargeting campaign to new trends and developments.
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