Implementing search engine optimization and online advertising to increase your site’s traffic is one thing. Converting traffic into sales is another. That’s where landing page design services for PPC comes into play.
Landing pages convince your visitor to stay and perform a specific action, such as purchasing a product or posting your page in online communities for others to view. Instead of directing visitors to your homepage where they may not know what to do next, you can send them to a highly targeted landing page that moves them into the next step in your sales funnel.
With professional landing page design services, your company will enjoy increased business, a reduced bounce rate, and other benefits.
How landing pages guide your audience
To illustrate this further, you can also think about landing pages in terms of continuity. Let’s say you own a luxury pet care business, and you’re currently running a Google Ads campaign targeting search terms related to dog walking services.
Without a landing page, potential customers who clicked on the ad looking for more information about your dog walking service will end up on your homepage. Because you offer hundreds of different pet care services and products for a range of different animals, the customer then has to figure out how to navigate to the section of your website related to your dog walking services.
This is already too much effort for most people, and it results in very low conversion rates.
With a custom landing page design, you could set up a page that’s all about your dog walking service. When a potential customer clicks on your ad, you can direct them to this specialized page instead of your homepage. They’re immediately met with information, pricing, and so on relating to your dog walking service, and they’ll be that much more likely to continue with the purchase.
Humans favor consistency, and landing pages are perhaps the best way to accomplish this. Ultimately, you’re minimizing disruptions and distractions, and streamlining your sales funnel.
How landing pages help you provide a better experience
Landing pages also allow for much more organized, accessible data. If you’re just funneling all traffic to your homepage, it’s going to be hard or impossible to optimize for better user metrics.
Making one single change on your homepage affects everyone who lands on it, so even if you bump up the conversion rate for a specific demographic, you may be adversely affected the conversion rate for other demographics.
Landing pages act as partitions, and they let you optimize specific and exactly for a range of different traffic types. Professional landing page design services from NeuBrain can help you create natural partitions that work with your site seamlessly.