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WHAT EXACTLY IS FASHION MERCHANDISING?
The promotion and sale of clothing and accessories from brands and designers is known as fashion merchandising. As a result, fashion merchandising encompasses all marketing-related activities, from establishing relationships with brands and designers to promoting and selling a wide range of clothing and accessories.
Fashion merchandising, like other types of merchandising, can include a variety of aspects that are not typically regarded as promotional, such as fabric production and purchasing directly from suppliers.