The promotion and sale of clothing and accessories from brands and designers is known as fashion merchandising. As a result, fashion merchandising encompasses all marketing-related activities, from establishing relationships with brands and designers to promoting and selling a wide range of clothing and accessories.

Some people distinguish between fashion merchandising and apparel merchandising. Fashion merchandising, in their opinion, refers to more expensive, trend-setting products.

Fashion merchandising, like other types of merchandising, can include a variety of aspects that are not typically regarded as promotional, such as fabric production and purchasing directly from suppliers.