DIFFERENCE BETWEEN BRANDING AND MARKETING
get them to buy your product
DIFFERENCE BETWEEN BRANDING AND MARKETING
Marketing is defined as a set of tools, processes, and strategies that you use to actively promote your product, service, and business. Think of marketing as actions you take to connect with your customers and get them to buy your product or service.
Branding, on the other hand, is the marketing practice to actively shape your brand. Branding is about defining who you are as a company. It is your mission, your values and what makes you special and unique. They are your most important branding elements, such as your logo, website, and branding guidelines. When marketing makes people want to connect with your company for the first time, branding is what keeps them coming back for years.
Think of it this way: if your brand were a Big Mac, your brand would be the “special sauce,” and your marketing would be anything you do to get your customers to bite into it (like your commercials, social media ads, and other campaigns).
Differences between marketing and branding
Well, now that we know what they are, let’s talk about the key differences between marketing and branding:
While marketing is used to promote your product or service, branding is used to actively shape your brand and who you are. They need a strategy for both and they have different goals and different outcomes.
- Marketing draws the attention of customers; branding is a way to get their attention
- Marketing drives sales, brand drives recognition and loyalty
- The brand comes first, marketing comes second
- Marketing strategies come and go, but the brand is forever
- The brand has as great an impact on your team as it does on your customers
Marketing can be a great way to get a customer's attention
Marketing can be a great way to get a customer’s attention, but branding is a great way to get their attention
No matter what industry you are in, chances are you are just one company in a sea of competition. And if you want to make waves and get your customers’ attention, marketing is an absolute must.
But once you have your customers’ attention, you need something to hold that attention, and that’s where branding comes in.
People want to do business with brands they can defend and believe in: While marketing will help break the clutter and get your brand to the right people, you need to build a brand that people connect with if you want to keep it. them there.
In short, you need the right marketing strategies to differentiate yourself from the competition and tell your customers, “Hey! I’m here! But you need the branding to nurture a relationship, create a long-term connection, and after that first hello, keep him coming back.
Marketing increases sales, branding promotes recognition and loyalty
In essence, most marketing strategies (think SEO, content marketing or advertising) are geared towards getting results, and most of the time, the results that these strategies obtain must also be to be making sales.
That’s great! If you want your business to be successful, you (of course) need to increase sales.
Branding, however, takes a different and longer-term approach. Branding is not the best solution if you are looking to increase sales. But it’s the best solution if you’re looking to build brand awareness, build positive brand sentiment, and drive customer loyalty, which is just as important (if not more important), and has a huge impact on your skills to drive long-term sales growth.
So, when it comes to sales, think of marketing as a sprint, brand development? It’s more of a marathon.
Brand First, Marketing Second
Do you know the old saying: “Which came first, the chicken or the egg?” Well, if we were to talk about the business version of that saying, it would probably be more like the slogan “Which comes first: brand or marketing?”
When developing your business, branding always comes before marketing. And for good reason! You can’t precisely market a brand that you haven’t designed yet.
Before you even think about developing a marketing strategy, you need to focus on your brand. Who are you as a brand? What do you want to bring to market? What are your core values? And above all: How do you communicate it to your target customers?
Only when you have the answers to these questions will it make sense to start thinking about marketing. Because once you have your brand in place, you will better understand who you are, who your customer is, and the best way to connect with that customer and develop a marketing strategy that brings it to life.
Marketing strategies come and go, but the brand is forever
Don’t get us wrong: As you try to build a successful business, you must actively market it. But the strategies you use to market your business are temporary; Every marketing tactic will have a clear beginning, middle, and end.
The brand is different. No matter where you are in your business, you will always work to define who you are as a business, shape your audience’s perception of your brand, and foster deeper and more meaningful relationships with your customers. As your business grows and evolves, you also need to grow and evolve your brand.
The brand is permanent, but the marketing strategies change day by day.