AMAZON SEO: 5 THINGS EVERY AMAZON SELLER SHOULD KNOW
AMAZON SEO: 5 THINGS EVERY AMAZON SELLER SHOULD KNOW
If you’ve ever done an Amazon search, you’ve observed that the products with the most reviews are listed higher, leading you to believe that reviews are the only reason products rank well.
But which do you believe came first? Is the good ranking the consequence of many reviews, or is many reviews the outcome of a good Amazon rating and, as a result, a large number of purchases?
Selling on Amazon may be a terrific opportunity for anyone, whether you’re a business owner looking to expand your sales channels or an individual searching for extra income.
However, Amazon is not alone in the market. It is critical to have your product listings appropriately optimized for Amazon’s Algorithm.
Let’s get started.
KEY POINTS THAT EVERY SELLER NEEDS TO KNOW
- Amazon’s Search Engine Is Unique Compared to Other Search Engines
Amazon’s search engine is built differently than search engines like Google or Bing and, as a result, should be regarded differently.
Above all, Amazon’s search engine is a purchasing search engine. Whereas Google and Bing seek to offer you the most relevant results regardless of your search intent, Amazon’s primary purpose is for you to buy the products mentioned on their site.
Several criteria are expected to be given more weight by Amazon’s search engine:
- History of Sales
- Rate of Conversion
- Rate of Click Through
While these are criteria in other search engine algorithms as well, Amazon prioritizes them since they will lead to more sales, allowing Amazon to make more money.
As a result, having your Amazon products correctly priced, always in stock, and optimized for conversion is critical for ranking well on Amazon.
If mastering the nuances of Amazon’s algorithm appears to be too challenging for you, we can help you increase your ranks with our Amazon SEO Services.
- It is critical to target the right keywords.
Because Amazon’s product rankings are intended to give its customers the greatest available options for purchase, an Amazon seller’s main goal should be to demonstrate to Amazon that they have the most relevant product for a variety of relevant search phrases.
So, how do you go about doing this? Simply said, you target the right keywords.
There are several keyword tools available to assist you in conducting thorough keyword research. While there are a few good non-free keyword tools, let’s concentrate on keyword research tools and Amazon-specific tactics that are free.
Google Keyword Planner: This free tool displays the number of Google searches for a certain term. If a word appears thousands of times on Google, it is likely to appear in Amazon searches as well.
Amazon Autofill: Using AutoFill to generate secondary and tertiary keywords for your listings is a terrific way to save time. Simply type your main keyword phrase into Amazon’s search box and pause before hitting enter. Related search phrases should appear in the dropbox below your entry.
Use Your Competitors: This strategy is very straightforward. Enter your main keyword (for example, Yoga Mat) into Amazon and click on the top-ranking listings to steal their superior keyword suggestions.
When you’ve determined which keywords to target, make sure you put them in the right places. While the primary keywords should be included in the first few words of the product title, secondary and tertiary keywords should be included in the bullet points and product description and used as back-end search phrases.
- A picture is worth a thousand words
Images can influence your Amazon rating in a variety of ways. While they can have an immediate impact on rankings, a poor product image will also have an impact on your conversion rate.
Professional images in your listing, on the other hand, can considerably increase your rankings.
So, how does an optimized Amazon image appear?
First and foremost, a professional camera should be used. You might be able to get away with using a smartphone camera with some preparation but investing in a professional camera is well worth the money.
Also, while removing the background from some photographs can be advantageous, you want to show the potential buyer what the product looks like in normal use. As a result, if you’re selling a coffee maker, you should snap images of it on the kitchen counter.
Finally, the most optimized photographs are the ones that generate the most clicks. As a result, both the main picture and the auxiliary photos must appear appealing and professional to the buyer.
- The most important factors are sales and positive feedback.
In the end, sales are the most important component in ranking well on Amazon. Reviews are the number two factor, trailing only sales in terms of influence on rankings.
As a result, it can be challenging when you first start selling on Amazon but don’t be disheartened if you don’t have many sales and reviews yet, as there are ways to enhance your sales through other marketing techniques.
Using Amazon PPC is one of the best techniques to generate quick sales and reviews on Amazon.
Amazon PPC is a kind of advertising on Amazon in which you just pay for each click on your products. Although the ultimate goal is to get free clicks through search engine optimization, Amazon PPC is an excellent technique to accelerate the sales process.
You can also attract more traffic to your Amazon product listing by using Google Ads and Facebook/Instagram Ads.
Having said that, executing successful marketing campaigns may be challenging, and it can occasionally be beneficial to hire an Amazon SEO company to assist you.
- Amazon is quite good at detecting black hat techniques.
While it may be tempting to try less honest means of raising your position, such as keyword stuffing or buying for Amazon reviews, it’s crucial to remember that Amazon has gotten extremely adept at spotting black hat practices over the years.
As a result, if you try to pay for reviews or include false information on your listing, you risk having your Amazon account suspended or shut down.
While targeting the right keywords is critical, keyword density is also critical, and keyword stuffing is never a good idea.
Good Amazon SEO and Marketing are indistinguishable.
Finally, Amazon sellers should work to make their SEO strategies indistinguishable from their marketing techniques.
What precisely does this mean?
It is critical to understand your customer and the language they would use when searching. Knowing your consumer base and their trends and preferences will allow you to effectively optimize your listings for Amazon’s search engine.
At Neubrain, we have developed proven marketing strategies through SEO, Content Marketing, Personal Outreach, and other B2B marketing techniques that have a long term impact on the business.