Local SEO is fast becoming one of the smartest ways for local businesses to grow online. We’ve compiled 10 of our most popular local SEO statistics for 2021 that show the importance of having a local SEO strategy for a small business.

Like normal SEO, local search engine optimization is the practice of optimizing a website to improve search visibility; it just involves working with local searches and local customers.

This article looks at the most impressive local SEO statistics of 2021 to describe the importance of having a complete local campaign.

  1. 97% of users searched for a local business online
    It is no secret that consumers increasingly rely on the Internet to find products, services, and businesses.
    Local search statistics also show that 54% of us perform these searches at least once a month and 12% search for a local business every day.
  2. 46% of all searches on Google involve local intent
    46% of all searches are related to location and SEO statistics that highlight the relevance of local search engine marketing to Google searches.
    Small and medium-sized businesses that do not implement basic local SEO strategies will lose rankings in nearly half of all Google searches. With more than 3.5 billion searches coming into Google every day, that’s 1.6 billion with local intent.
  3. Every month, users visit 1.5 billion places related to their Google search
    Consumers are not just looking for local businesses; They also use local search to compare products and services.
    According to Google searches and reviews, consumers visit 1.5 billion physical places each month. This statistic further demonstrates the importance of a comprehensive local SEO campaign for local businesses.
  4. A purchase is followed by 28% of all local searches
    Users who perform local searches have a high purchase intention, and almost a third of all searches with local intention results in a purchase. This is likely because search engines know that the product or service they are looking for is nearby; they care less about location if they’re not ready to buy. Those who implement local SEO strategies not only improve their online profile but also attract qualified leads with high conversions.
  5. 78% of local mobile searches result in an offline purchase.
    Physical stores are very active. Local SEO data shows that users who search locally on their phones are even more likely to become paying customers. 90% of these purchases are made in a physical store. Even for businesses that operate out of brick-and-mortar stores, it is important to have a local SEO strategy that shows your business to potential customers.
  6. 70% of consumers visit a store based on information found online
    Be it an advertisement, review, or marketing campaign, everyday consumers learn about new local businesses online. If you don’t realize the importance of local visibility online, you are missing out on tremendous opportunities for customers. If you start a local SEO campaign from scratch, you can take advantage of the tremendous opportunities with potential customers.
  7. 24.4% of all clicks go to the first local industry search result
    Local industry search leaders benefit from 24.4% of all clicks. These local SEO statistics for 2021 highlight the importance of local SEO for small businesses.
    Businesses that outperform local competition will attract nearly a quarter of all customers who perform this search. There are a lot of local opportunities when you stay ahead of the competition.
  8. Mobile searches for “near me” increased 136% in the last year
    The term “near me” for local searches has recently become incredibly popular. In recent years, the number of people using “Near Me” or “Buy Now” to find local products or stores has increased by a staggering 500%.
    In 2021, small businesses need to make sure that local SEO strategies are adjusted so that nearby customers can find their business.
  9. Over 50% of all searches in my area result in a visit to an offline store
    Previously, users had to enter a zip code and address to search for a local business. Today, local SEO 2021 statistics show that adding two words can help users find the best of their desired service nearby.
    More than half of these users who search for products or services in “near me” end up visiting a store. These local search statistics further demonstrate how important it is for local businesses to improve their visibility in local search, even if you run a physical business.
  10. 62% of consumers ignore a business if they cannot find it online
    Almost two-thirds of users will not contact businesses if they cannot find their information online. This terrifying statistic alone is enough to make business owners reconsider their online presence.
    Businesses with a large amount of available information and contact details give a trustworthy and legitimate impression to consumers.
    Local SEO is essential not only to attract new customers but also to maintain a real business presence. Searches for business information are so widespread that consumers no longer trust companies that do not provide it or do not have an online profile.
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